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The most powerful stories are rooted in traditions that shine a light on who we are, revealing our humanity in the process. The tradition of painting the top of the chimney at the West End Brewery in the colours of the premiers and runners-up in the SA National Football League starts with a story that is more than the sum of its parts.

In 1954, Clarrie Cannon, a West Adelaide player and West End employee, had the idea of painting the chimney with the winning team’s colours, in this case Port Adelaide. Fos Williams from Port Adelaide graciously suggested adding a red stripe for the losing team, West Adelaide. And so a longstanding tradition was begun.

These actions reflected an environment of collaboration and innovation at the South Australian Brewing Company, which includes a history of brewing renowned stouts since the 1860s. S.A Brewing’s own Southwark stout has been brewed at the Southwark Brewery since 1928. Now that’s a tradition worth raising a glass to.


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