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Until 1994 the beer scene in Japan was dominated by four major producers who created mainly pale-coloured light lagers. However, the removal of strict laws that prevented small quantity production heralded the birth of a vibrant beer culture, which included the production of craft beer styles little known in Japan, like ales. Yo-Ho Brewery began brewing ales, like Yona Yona, with the intention of letting the Japanese people discover the rich and varied tastes of this style, and over time have perfected the artisanal practices required for ale production.

The spirit of Shokunin runs deep at the Yo-Ho Brewery and reflects the growing popularity of ale production across a range of brewers within the Japanese craft beer industry. Yo-Ho’s flagship beer is this American-style pale ale, Yona Yona Ale, which tastes fairly hoppy and bitter, as well as offering a smoothness and certain sweetness with hints of citrus, maple and honey. Yona Yona translates to ‘every day’, and indeed this is a very drinkable beer that you can enjoy regularly, appreciating it as a well-executed version of this beer style.


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